Imagine a marketing opportunity that gives you positive exposure across your city or region, allows for dedicated one-on-four talk time with potential clients, and your company name and logo going home with hundreds of people all in one weekend. That is the power of sponsoring a charity event, specifically a golf charity event. Your company will gain weeks of exposure in the event promotions and open opportunities for targeted connections throughout the event. Sounds like a marketing win, right?
Title and Main Sponsorships
Sponsoring a golf tournament as the title sponsor will give your company name the most benefits possible. According to the Pro Golfer’s Association, some of the benefits of a title sponsorship include a positive association for your brand within the golf community, promotion and coverage, and additional marketing opportunities linked to the tournament. Your company name becomes the tournament’s name and is featured on all promotional items and advertising leading up to the days of the event. Your company logo becomes part of the tournament’s logo making your company more recognizable to the public. Is a title sponsorship not feasible currently? There are still other ways to get involved and increase company recognition and professional connections. Many charity events will also include tiered sponsorship opportunities (gold, silver brackets, etc) that are more accommodating for smaller budgets. Your logo and brand name will still get widespread exposure, although not to the level of a full title sponsorship.
Are you looking for one-on-one connections and facetime with potential clients? A hole sponsorship may be a perfect fit for your company. Dedicated trade shows can cost well over a thousand dollars after fees, travel, and meal costs are accounted for. You may meet and connect with a few dozen people for that time and effort. While trade shows are a viable option, charity golf tournaments provide a captive audience of 144 people. A hole sponsorship allows you to set up your company booth or tent at the tee box. You’ll have all the golf participants come to you for 9-11 minutes in groups of four while they wait to tee off. That is 36 opportunities to make a pitch, bring brand exposure, and connect with people. If you add in a quality piece of promotional material to give them as they leave your booth, your potential company benefits have increased even more.
Any level of sponsorship opens the door to provide branded promotional items. As a title sponsor, you can provide gifts or prizes to participants, entrants, and other tournament sponsors. All sponsors have the opportunity to have their company name printed on golf related materials- golf balls, tees, towels, divot tools, etc. You can also consider offering promotional clothing or kits held in attractive branded cases or duffle bags. Every item has the potential to be imprinted with your company name or logo along with the tournament name. These items will go home with people and be reused at other locations or offices, all while keeping your company name at the forefront of their memory.
Positive PR is an ongoing effort within your community or region. Sponsoring a charity golf tournament is a prime opportunity to to fundraise for a charity or other good cause. You cannot underestimate the power of positive correlation between your company name and a charity. You’re able to bring exposure to not only your brand, but also the cause you’re supporting. You’re able to host raffles, contests, or concession stand sales dedicated to building a donation. You can extend your press coverage with such efforts tied to your golf tournament. Your tournament can lead into an after-tournament dinner or auction to increase donations and your company’s exposure among those who did not attend the golf event.
While we would love to golf alongside Tiger Woods on the PGA tour, your golf tournament should stay focused on the fundraising efforts of your chosen charity. Enjoy the friendly competition in Scrambles and Best Ball events. Grab a drink and some good, locally sponsored food. Be the ambassador for your company in building a fun, relaxed event your guests enjoy and talk about in the days and weeks to come.
For more ideas and information to get started on your charity golf tournament, contact us at www.insidelinemarketing.com/contact/